Sweden’s paint market is evolving, opening space for a brand that approaches the category with clarity and purpose. Colorama recognized this opportunity and envisioned a paint experience for tomorrow’s consumers, one that moves beyond predictable aesthetics and generic conventions. Our work began by distilling the category to its core and rebuilding it with intention, precision, and a fresh creative perspective.

The result is CANCAN, a brand that is unmistakably bold, designed to inspire, and built to be expressive. A playful typographic system and striking visual language come together to form a cohesive identity that sparks creativity and experimentation. Every detail, from layout to color and form, is carefully considered to create a distinctive, contemporary visual system that sets the brand apart.