The process of applying for company leasing had long been slow, manual, and frustrating for customers. In this space, Leasiy saw an opportunity to rethink the experience entirely, creating a solution that benefits customers, resellers, and banks alike. Their automated tool now delivers answers in seconds, replacing a process that could previously take days.

To ensure Leasiy stood out as more than just another tool, they approached us to develop a brand identity that felt deeply trustworthy while reflecting the effortless, smart solution they bring to the market. The result is an identity system that balances warmth and precision. Soft, rounded shapes and inviting colors work alongside clean, exact typography, creating a visual language that is approachable yet confident. Every element, from the logotype to product interfaces, was carefully designed to communicate clarity, professionalism, and trust without ever losing the human touch.

This approach produced a highly scalable identity, adaptable across product, communication, and corporate applications. It positions Leasiy distinctively in the market and provides a foundation ready to grow alongside the company.