Occas offers premium outdoor experiences and gear, ranging from extreme sports to curated adventures, all set against the raw beauty of Nordic nature. The name, inspired by the moment a lighthouse is reignited, captures the spirit of exploration and discovery at the heart of every experience.

To reflect this spirit, the visual identity draws inspiration from the structure of old nautical charts, where overlapping zones create clarity and order. From these patterns, we developed a dynamic layout system for both print and digital platforms that allows the vastness and unpredictability of nature to take center stage. The system is intentionally minimal and typographically driven, giving space for imagery and content to convey the thrill of exploration while maintaining cohesion and confidence across all touchpoints.

The result is a clear and consistent visual system that feels distinctly Occas. It works across product, communication, and digital applications and helps the brand stand out in the market for premium outdoor experiences.